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Demo Course

About This Course

Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition.

Learning Objectives

1. The course aims to:
2. Develop understanding about marketing management concepts and frameworks
3. Provide business students and other professional with the tools and knowledge to develop strategies, technologies, and organizations that drive marketing success.
4. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
5. Design a strategy implementation program to maximize its chance of success.

Intended Learning Outcomes

At the end of the course, the students should be able to:

1. - Recognize the importance of marketing in an organization, how marketing relates to other business functions, and the role of marketing in society at large.
2. Understand marketing concepts and their application to profit-oriented and non-profit oriented organizations;
3. Apply these concepts to the analysis of marketing problems and research and develop appropriate and creative marketing strategies to solve these problems;
4. Develop a marketing plan or strategy for a product or service (e.g., company objectives, marketing objectives, target market(s), advertising, pricing, distribution, product/ service development, evaluation of competitors, contingency plans, budget, etc.
5. Understanding the concept of marketing mix and its application in traditional and novel environments characterized by emerging information technologies


Prerequisite Course: Marketing Management (MKT301)

Course Instructors

Course Staff Image #1

Tania Akter

Brac Business School

Tania Akter joined BRAC Business School as “Lecturer” in January 2015. Prior to joining BRAC University, Tania taught two years as a full-time lecturer and two years as Senior lecturer, in the Business Administration department, specialized in Marketing, of BGMEA University of Fashion and Technology. She has completed her under graduation and graduation from Dhaka University. Then, she got prestigious UN Fellowship for completing MS.c from Manchester Metropolitan University, UK. She has attended several training program and workshops and monitors the club activities of BRAC Business School. She has also extensive academic and professional working experiences in Bangladesh and UK. Her passion is to do research and help students to learn and develop ability to understand and interpret the role of marketing in a social business setting. Her research interest on corporate social responsibility, consumer behavior, online and offline consumer buying decision making process.