Enrollment is Closed
Marketing Management course is designed to introduce students to the full range of activities performed by a marketing-oriented manager. This course will help students to get a detailed overview of the key principles and strategic concepts required to have an appreciation of the role that marketing plays in the core operations of every business organization. The framework outlined in this course has been used by many large and small organizations to improve their marketplace performance. The contents of the course have been carefully chosen to give the students a helicopter view of the vast body of marketing knowledge and practices. At the end of this course, students should be able to view any business from a marketing-oriented perspective.