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Adjunct training
Enrollment is Closed

Marketing Management course is designed to introduce students to the full range of activities performed by a marketing-oriented manager. This course will help students to get a detailed overview of the key principles and strategic concepts required to have an appreciation of the role that marketing plays in the core operations of every business organization. The framework outlined in this course has been used by many large and small organizations to improve their marketplace performance. The contents of the course have been carefully chosen to give the students a helicopter view of the vast body of marketing knowledge and practices. At the end of this course, students should be able to view any business from a marketing-oriented perspective.
Enrollment is Closed

About This Course

The course intends to build a solid foundation for the students to make decisions related to managerial accounting in an organization. The core focus of the course is to introduce students with different management accounting techniques for supporting businesses in planning, controlling, and monitoring performance. The emphasis is on understanding different types of costs, preparations of cost statements, CVP assessments, and applications of relevant costing techniques, and budgetary tools to make informed business decisions.


Learning Objectives

1. Students will explore fundamental concepts of management accounting related to an organization
2. Students will develop the knowledge of basic management accounting tools in terms of planning, controlling, and decision making contexts
3. Students will enhance the knowledge of preparing budgets for an organization
4. Students will be familiar with the techniques of doing performance measurements for an organization
5. Students will be familiar with the techniques of doing performance measurements for an organization

Intended Learning Outcomes

At the end of the course, the students should be able to:

1. Identify and discuss underlying concepts of management accounting;
2. Prepare financial statements of manufacturing organisations including the cost of goods manufactured schedule;
3. Differentiate between financial and management accounting with specific reference to their relevance to an organisation;
4. Undertake CVP analyses to aid controlling and decision making activities;
5. Prepare management accounting reports and schedules for planning and performance measurements
5. Undertake CVP analyses to aid controlling and decision making activities;
5. Prepare management accounting reports and schedules for planning and performance measurements

Requirements

Prerequisite Course: Financial Accounting (ACT201)

Course Instructors



Course Staff Image #1

Saif Hossain

Assistant Professor
Brac Business School
saifhossain@bracu.ac.bd

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Enrollment is Closed