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Research, being an important element in the business world, permeates almost every facet of life. Effective research is necessary for successful decision making in the business world. Thus, the course intends to cover the numerous aspects of the business research process and design. This course will help students to familiarize with different research methods employed in research studies. In emphasizing on good information to make good decisions, this course will help students to acquire the skills to design different research methods and then collect, analyse and interpret the data that will provide useful insights in making decisions. The course is divided into two parts. Part I introduces students to qualitative methods of research. Part II focuses on theories and applications of statistical methods.

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