Staff Member #1
Biography of instructor/staff member #1
buX
Demo Course AAK
This course focuses on the role of products in the marketing mix. In particular, topics explored will include the creation of new products, the deletion of obsolete products and the management of mature products in the firm's product line. Systematic models of new product planning are studied to facilitate the integration of new offerings with the existing product line. Instruction includes lectures, case analysis and textbook discussion.
About This Course
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Requirements
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Course Staff
Staff Member #2
Biography of instructor/staff member #2
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